Add To Favourites, an eCommerce feature

Koo Janzen • Jul 11, 2020

If your customers love it, give them a way to show it!

Our online store is already adorned with some fantastic features that help you reach more customers and sell more products, and this latest addition is definitely the icing on the cake.


Available on our Advanced and Unlimited stores, "Add To Favourites" is a way for customers to tag the items they like and add them to their Favourites list.  Favourites never expire. A product will stay included in a list as long as that product is visible in the store. Customers can access the list from any device in their customer account: mobile, tablet, or desktop. They can also mark some items while browsing on their mobiles and complete the purchase from the desktop at home.


Customers who have a customer account can view their Favourites list either from their account by clicking on View favourites, or by clicking Favourites at the bottom of the storefront.

And here is the real magic...

We can set up an automated reminder email that emails the customer a few days after marking their favourites with a gentle reminder and a word of encouragement from you, to come back and complete the purchase. You can even take it one step further and create a discount coupon specifically for this reminder email and secure the sale by offering, say, 5% off.

And there is more...

This is, of course, only one of the many features of the Island Web Design eCommerce platform.

For example, your online shop is easily managed from the app on your Android or iPhone. Add products, control stock and set, activate and pause discount codes are just the tip of the iceberg. For a full demonstration of how you can take your online sales to the next level, get in touch with Island Web Design today.

Get in touch

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