Why the humble business card will never die.

In this age of digital technology, mobile phones and state-of-the-art apps, the demise of the humble business card has been predicted on numerous occasions. But, in fact, the use of business cards is on the rise again!

In an article in on the Guardian Small Business Network , this revival of business cards is actually attributed in no small way to the digital revolution. With access to easy design options and the low cost of digital printing, even the smallest business can now arm themselves with some great-looking business cards without having to break the bank.

Why are business cards important?

With almost every aspect of our lives and businesses being run digitally now, it may sound odd to say that physical stationery is still so influential and important, but it is. A good business card creates an image of professionalism and credibility - issues that score high for many potential clients. In addition, business cards are one of the most powerful marketing tools a business can have. Why?

• Business cards are brand builders. Business cards can help you establish your company’s brand, which makes your business more recognisable. The key details you should include (your name, logo, business description, contact details and social media icons, all set against a design of your choice) create a company’s identity and reinforce your brand with everyone who sees it.
  
• Business cards are tangible. Technology may be our present and future, but there’s still something appealing about the tactility of the business card, especially one that looks and feels good. Of course, you can put email addresses or phone numbers into your database, but this information can be hard to find later. A business card that stays on someone’s desk or in their wallet allows your details to be found much more easily.
  
• Business cards are great for unexpected meetings. The opportunity to get a new piece of business or meet new contacts can happen absolutely anywhere. Dictating a lengthy email address in a noisy environment is, as anyone who has ever tried knows, virtually impossible. But whip out your immaculately designed business card and people have everything they need to contact you, instantly.

Get connected

So, if you already have business cards, take a good look them – do they still give people the correct information? Do they put across your brand, the personality of your business? Do they stand out enough for people to notice them? If not, it may be time to have some new business cards designed. And if you do, don’t leave those boxes of cards sitting on the corner of your desk. The business card is portable – it should go wherever you go. Put them in your car, in your pocket, or in your handbag and don’t lose that opportunity to hand out your card whenever it presents itself.

If you want some (new) business cards but don’t know where to start, just give us a call here at Island Web Design. We’ll work out some designs, incorporating any ideas or wishes you may have, and make you look good. And with our contacts in the printing world, you’ll be amazed at how reasonable the cost is –even for as few as 100 cards.